A year of 'womankind' with NALA
November 25, 2021 - Thursday 2:11 PM by Joy Tunac
A year ago, NALA Woman introduced itself in the Philippines as a more sustainable option for women when dealing with their menstruation. Since then, the homegrown brand has proved to be exactly what it had promised— a sustainable period-care brand that puts women first without sacrificing Mother Earth.
For NALA Woman founder and CEO Aiai Garcia, the biggest challenge that NALA Woman had faced was building trust with menstruators.
"As a newcomer in the feminine hygiene industry, people already have their go-to and well-trusted period care options for that time of the month," says Aiai.
To overcome this, the brand focused on its core values of education, women empowerment, sustainability, health & wellness, and optimism— practicing transparency when communicating with its consumers. "We want consumers to trust that the products we put out in the market are both safe for you and the environment. Unfortunately, mainstream period products tend not to publicize their ingredient list or have warning labels," she adds.
As one could see through their social media, NALA Woman feels strongly about educating more and more women about safe period-care practices. The brand takes extra care in interacting with their consumers, the NALA Women, ensuring that they provide a support system that many Filipinas in the country do not have. It is because of this support system the initiative Pledge A Pad came into view, which has notably donated 58,020 pads since its launch.
While just in its first year, the brand has received the Asian Sterling Award's Most Outstanding Organic and Biodegradable Sanitary Products Brand.
The brand is definitely not done in changing the game. "It is our hope to design and prototype a menstrual pad made with Philippine tropical fibers," the founder shares.
Aiai and her team plan to create a locally-made biodegradable pad out of locally abundant natural fibers like banana and bamboo. "Guided by the principles of sustainability, we hope to localize the supply for biodegradable sanitary pads, support local agriculture, create new jobs and new opportunities around a product that is essential for half the Philippine population."
The brand is also taking a step to be more accessible for Filipinas all over the country. You may now shop in-store at malls, and through select Watsons branches.
Orders made online through their website now extend from Metro Manila to Cebu, Davao, and Bacolod. You may also order your fave NALA Woman products through the country's leading e-commerce platforms Shopee and Lazada.
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