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DOT launches new campaign "More Fun Awaits"

September 20, 2021 - Monday 3:09 PM by Hermes Joy Tunac

Article Banner Image Tourism Secretary Berna Romulo Puyat awarded a WTTC Safe Travel Stamp to the Hilton Clark Sun Valley Resort in Pampanga. Photo courtesy of the Department of Tourism

The Department of Tourism (DOT) has launched a campaign dubbed as "More Fun Awaits" to strengthen the Philippines' positioning as a top-of-mind tourist destination in the global market once international leisure travel to the country resumes. 

More Fun Awaits showcases the DOT's preparations while tourism has halted because of the pandemic. The campaign focuses on communicating exciting destinations to visit, starting with those ready to welcome local tourists and have minimum health and safety protocols in place.   

It also includes new tourism products and circuits that have been developed by the DOT, in coordination with private sector tourism stakeholders and various local government units (LGUs), based on travelers' preferences in the new normal.  

Aside from the sun and beach tourist destinations that the country is well-known for, the campaign highlights new and enhanced bike tours, dive circuits, farm and food tourism circuits, hiking and trekking, and outdoor museums through historical and cultural tours, among others. These cater to tourists' new normal preference for outdoor activities and well-ventilated areas.  

The campaign accompanied a newly launched website—www.morefunawaits.com—which contains videos of breathtaking sceneries around the country, travel articles, and infographics to entice tourists to consider the Philippines as their next travel destination in Asia once travel restrictions have been lifted.

"The More Fun Awaits campaign will sustain the presence of the Philippines as a tourist destination amidst the pandemic while getting foreign travelers excited for what's in store for them once borders reopen," said Tourism Secretary Berna Romulo-Puyat.  

At the heart of the campaign are stories about tourism workers and advocates who have contributed to the industry's recovery, which can be found on the More Fun Awaits website and the DOT's social media platforms. These stories emphasize the need to remind both local and foreign tourists that tourism is not just the act of travel. It is also about livelihood and supporting the lives affected by the pandemic.   

"Travel is more than just a personal experience. The heart of tourism are the workers and the communities who make the experience possible," said Puyat.  

The Tourism Secretary added that in communicating that the country has been preparing to welcome international visitors, the More Fun Awaits campaign will help boost the anticipation of the Philippines' hosting of the World Travel and Tourism Council (WTTC) Global Summit.