ICYMI: Emma Chamberlain named newest Lancôme brand ambassador

January 25, 2023 - Wednesday 2:01 PM by Carby Rose Basina

Well-loved YouTube content creator, coffee entrepreneur, and fashion icon Emma Chamberlain is extending her relatable side to another level as she leads luxury house Lancôme's, “Be Yourself” campaign.

“With her engaging personality and relaxed demeanor, Emma became a global sensation by establishing herself as one of the most popular fashion icons, and effortlessly cool content creator. Shortly after launching her YouTube channel at the age of 16, Emma broke into social media stardom at a very fast pace. The success of her social content gaining traction came from Emma demonstrating an authentic version of herself, which made her stand out as a disruptor in the crowded content creator space. Chamberlain's fans don't only find her content entertaining and filled with humor, but rather comforting, feeling that they are not alone in their journey,” Lancôme wrote as it introduced the Gen Z star.

It continued, “Since then, Emma won the People's Choice award Pop Podcast category and was acknowledged by Forbes, making it on the '30 under 30 – Social Media' list in 2021.”

Emma shared that she has always had her own notion of beauty and didn't project herself within the beauty industry because “of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am.”

Françoise Lehmann, Lancôme International President added: “I am proud to welcome Emma to the Lancôme family. Besides achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her authentic tone, and the humor used to discuss meaningful topics.”

Kicking off the partnership, Emma starred in Lancôme’s first-ever web series where she candidly wandered the Parisian streets, opening the doors of Lancôme offices. The ground-breaking video series “How do you say beauty in French” premiered on the Lancôme YouTube channel on January 12 and is full of surprises and occasional ambushes, showcasing Emma's original viewpoint and modern humor.