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Johnson & Johnson, DepEd team up to promote students' proper hygiene

September 21, 2022 - Wednesday 6:09 PM by Carby Rose Basina

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With students returning to school, Johnson and Johnson Philippines and the Department of Education (DepEd) officially launched the Bida Eskwela: Angat ang Batang Presko-Bango caravan. The project intends to equip moms this school year as they level up their kids' protection and prepare them to go and explore the world again.

Since September, Johnson and Johnson Philippines' Johnson's Baby and DepEd began rolling out the caravan to reach 200,000 students in 100 schools nationwide. 

Moms and children at Pasig Elementary School were taught the value of maintaining basic hygiene in school to officially launch the program, as well as learn about the upcoming programs of the Department of Education with the help of DepEd NCR regional director, Wilfredo Cabral. 

"The Department of Education welcomes partnerships with private partners like Johnson & Johnson Philippines as we work together in providing our school children with an enabling learning environment with emphasis on ensuring a safe balik-aral," shared Cabral.

Johnson's Baby celebrity mombassador Bianca Gonzalez-Intal spoke about how she has been preparing and protecting her girls, Lucia and Carmen, as they continue learning and enjoying the outdoors this school year.

"Back when Lucia and Carmen were still doing online school, I always reminded Lucia to make sure she freshens up with Johnson's Baby Powder– lalo na kapag naglalaro siya (especially when she's playing) in between or after classes," she shared.

She continued, "With Carmen [naman], I help her apply her powder when needed/ Ngayon na nasa big school na si Lucia and face-to-face classes na din si Carmen (Now that Lucia is in big school while Carmen is back to face-to-face classes), I pack a small bottle of Johnson's Blossoms powder in their school bags kasi favorite nila yung amoy nito (because it's their favorite scent). From time to time, we use different variants of the Johnson's Baby Powder like the blue one– Active Fresh, Cooling– [yung] green, especially on super hot days, and yung super bango na (the fragrant) Summer Blossoms."

A ceremonial turnover of the caravan kits was done to symbolize the donation of Johnson's Baby products.

"We at Johnson's share the excitement of parents, children, and teachers as schools open once again, since we know that this is an important milestone for all students. And as we all welcome the new school year, we want to support parents as they prepare their kids to begin learning and exploring the outdoors by keeping their kids presko-bango as they enjoy their time in school," shared Crismer Tiria, associate marketing director of Johnson and Johnson Philippines, Inc.

After visiting Pasig Elementary School, the festivities continued at Puregold Pasig where shoppers participated in exciting games and won prizes from the brand. In addition, select shoppers were allowed to shop for their back-to-school essentials through the Bida Eskwela Hakot Challenge.

Moms who joined the challenge could bag different school essentials for their kids such as notebooks, coloring materials, snack pambaon, and presko-bango essentials, such as Johnson's Baby powder, shampoo, body wash, and cologne. 

"As we enter the next normal, Puregold collaborated with Johnson and Johnson Philippines to reach and educate students with proper hygiene practices and ensure that back-to-school essentials are available in all Puregold stores nationwide," shared Vincent Co, president, of Puregold Price Club Inc.

The caravan continues as it visits more schools around Southern Luzon, Cebu, Davao, and more areas throughout the month to ensure that more kids stay presko-bango this school year.



Johnson's® is a trusted name in baby care for mothers with its clinically proven mild products and is recommended by doctors for over 125 years. This heritage of trust is built upon a deep understanding of what it takes to keep the baby's delicate skin healthy, making JOHNSON'S® Baby one of the most beloved brands amongst mothers globally. Going beyond safe, mild, and gentle products, the brand believes in enriching baby care rituals that unlock and release the full power of the senses. 
Nothing is more important to JOHNSON'S® than ensuring a stimulating start and a vibrant future for babies worldwide and empowering families and health care professionals. Because JOHNSON'S® knows, when it comes to bringing up baby, more is more. As an expert on baby care, JOHNSON'S® has been advancing baby science and setting the standards in baby care. JOHNSON'S® offers baby and adult products in over 175 countries, the brand has touched almost 8 billion babies.


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