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‘Malasakit’ is the highlight of this program

June 30, 2022 - Thursday 3:06 PM by Carby Rose Basina

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The Philippines is a place of breathtaking scenery and natural wonders. The archipelago is home to rich vegetation, exotic animals, flowing seas, and green hills and mountains.

More importantly, because of Filipinos’ distinctive characteristics and admirable traits and values, Filipinos make the country much more enjoyable to visit. One of which is the Filipinos’ notable quality of solicitude or “malasakit” in Tagalog.

Mega Global Corporation, a sardines manufacturer in the country, has been championing malasakit in its activities and programs. In its efforts to address the problem of malnutrition, the corporation first launched its Mega Bigay Sustansya program in 2019.

The program has assisted in feeding hundreds of less fortunate Filipino children through the Mega Tiu Lim Foundation (MTLF), enhancing the kids’ health through wholesome meals and greater understanding of fundamental nutrition despite the pandemic.

Mega Bigay Sustansya, which is in its fourth year of improving the lives of its beneficiaries around the Philippines, has undergone a significant expansion that promises to benefit many more people.

Mega Bigay Sustansya Year 4, which was formally introduced on Tuesday, June 28 at the Prime Hotel in Quezon City, promises more sustainable feeding days, more coverage, more interaction, and more partners.

Representatives from partner agencies and groups attended the inaugural ceremony. Influencers and members of the media as well as mommy bloggers attended the event.

“To achieve its goal of program expansion, MTLF teamed up with the Department of Science and Technology, Food and Nutrition Research Institute (DOST-FNRI), the Department of Social Welfare and Development (DSWD), and Reach Out Feed Philippines (ROFP). Meals and recipes will be co-created and nutrition workshops for the parents will be developed with DOST-FNRI; DSWD will assist in gathering volunteers and identifying areas where help with malnutrition is most needed, and; ROFP will help with meal preparation and distribution, LGU coordination, and beneficiary assessment,” Mega said in a press release.

Together with these affiliate agencies and groups, MTLF reaffirmed their dedication to reducing child malnutrition in the Philippines. 

“The number of feeding days, from 60, has been increased to 120, consisting of two meals a day for six days in a week, for a total of 160,800 meals. Moreover, geographic coverage of the program has been expanded to cover seven locations, namely NCR and Regions 3, 4A, 4B, 6, 8, and 9. Beneficiaries will cover children aged four to 12 years old.”

Additionally, DOST-FNRI will provide nutrition and meal management training to the beneficiaries' parents and guardians with the objective of delivering the sustainability of the program. This will include improving health not only through balanced meals but also through appropriate nutrition knowledge.

For MTLF and Mega as a whole, the solution to the nation's malnutrition problem is to offer recipients and customers alike high-quality, nutrient-rich products that are reasonable in price.

“The pandemic and global economic challenges have made it difficult for families from impoverished communities to provide nutritious meals for their children. We hope that Mega Bigay Sustansya will be of substantial help to Filipino families and will keep children nourished, so that they can attain good health which is so essential for their development,” said Marvin Tiu Lim, Mega’s Chief Growth and Development Officer. 

Dawn Marie Cabigon of ROFP added: “Mega Global’s relentless efforts to alleviate the malnutrition problem in the country will go a long way in building a generation of healthy Filipinos who can make a difference in their communities and the country.”

DSWD’s Jason Quejada agrees. “Mega Bigay Sustansya Year 4 is a timely effort to help more families sustain proper nutrition for their children. We commend Mega Global’s efforts to address this important concern,” he said.

DOST-FNRI stressed the importance of spreading knowledge on nutrition. “Mega Bigay Sustansya provides us a good opportunity to engage families and teach them about the importance of feeding nutritious meals to their children,” said Dr. Imelda Angeles-Agdeppa, Director IV and Scientist IV.

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