New Balance marks 'Grey Day' 2022 with latest collection
June 30, 2022 - Thursday 2:06 PM by Carby Rose Basina
The color grey is the hue of complexity, anything that is between absolutes and is morally ambiguous and impartial. But, as an underappreciated tone, grey is fascinating when you look a little closer.
For its Grey Day 2022 collection, New Balance encourages grey-lovers to make a statement with its latest shoe line.
"While New Balance is more popularly known for aiding athletes through its high-quality products, the brand is also known for its wide range of shoe collections. Founded in 1906, New Balance has always been committed to help people in their pursuits by creating products with style and quality," New Balance said in a press release.
Although grey is frequently thought of as a precise color, depending on how it is used on a sneaker, it may convey a wide range of ideas. Since 2018, New Balance has been highlighting the enduring legacy of its classic running heritage and the transcendent character of grey.
The 1980s were when the first Grey collection debuted.
Due to their accessibility and color, New Balance models 990 and 574 became status symbols for the general public. Every year, New Balance observes Grey Day highlight the distinctiveness of the hue and commemorate the line's success.
Paul Kaseumsouk, Senior Project Manager for the Grey Day pack, noted that the color represents balance. He explained, "Our goal is to evolve Grey Day heading into 2022 with a sustainability expression. It is inspired by the past but not bound by limitation(s)."
The Grey Day 2022 line has met the "green leaf standard," which means that at least 50% or more of the materials used are environmentally friendly. In addition, new Balance has been supporting sustainability through their goods.
New Balance honors Grey Day this year by launching three brand-new models: the 57/40, XC-72, and 327.
The 57/40 is a retro-futuristic remake of the traditional 574 that combines conceptual features with the 80s and 90s fashion. Its design features silvery tones offset by accents in natural tones, highlighting every element of its design.
XC-72 reinvents sketches of 1970s concept cars to bring the past and future to life. The hefty outsole and long, lean heel of the XC-72 clearly show the source of its design.
The 320 and SuperComp, on the other hand, served as inspiration for the design of the 327. Asymmetric midsoles, wraparound trail outsoles, a forked accent on the toe box, and a more prominent logo on the quarter complement the 327's trim upper.
New Balance has the Grey Day 2022 collection to rave about; they also recently debuted the Sustainability line and have other collections planned for this year's sneakerheads.
Grey is a color associated with New Balance's history and to customers, it represents more than just a color. The renowned grey color of New Balance has impacted and influenced people for years, and the brand works to keep developing grey collections that embody simplicity and complexity.
The Grey Day 2022 collection is available from the New Balance stores in ?Powerplant Mall, Glorietta, Trinoma, Cebu, Bonifacio High Street, Alabang Town Center, and Ermita.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, building global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host.
Manufactured in the U.S. for more than 75 years and representing a limited portion of its U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater.
New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and, in 2021, reported worldwide sales of $4.4 billion.
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