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NFL star Tom Brady launches clothing brand

January 14, 2022 - Friday 4:01 PM by ICE MARTINEZ

Article Banner Image Photo: Tom Brady IG

Football star Tom Brady has entered the world of fashion. He is launched his clothing brand "Brady,"

which is now available online on bradybrand .com.

"So I think you’ve got to be more innovative. You have to think about what people are really looking for. There’s an aspect of performance in everyday wear that we really want to do. The knowledge I have gained over the years and what functional apparel is like for the last 20 years of my sport has really allowed us to develop something where we can really leave a mark," Brady shared about the brand in an exclusive interview with HypeBeast.

Tom Brady is an American gridiron football quarterback who led his teams to a record seven Super Bowl victories (2002, 2004, 2005, 2015, 2017, 2019, and 2021). 

It was only last September when Brady talked about his label Brady. And aside from being the star quarterback from Tampa Bay Buccaneers, he got into the world of NFTs with the launch of his own platform Autograph, where he also showcased his own collection. 

"The idea was conceived of doing something about almost four years ago. I spoke with my friend Andrew Rosen, who’s been in the fashion business for a long time in the U.S. and I said, ‘Hey, this is an idea, something that really interests me.’ I was 40 years old at the time, and I didn’t know how much longer my football career would go and, and he and I connected. He said, ‘I want you to talk to Jens Grede to see if you guys hit it off.’ And I hit it off from the day we met, and then contact for four years. Working through different iterations on what we wanted to do and the types of clothes we wanted to build and what we want to call it. It’s been a kind of labor of love for four years.," he told HB.

Brady got his drive to enter the fashion business from the football uniform. He shared that they would wear a specific uniform over the past 30 years. The uniforms were always tailored to perfect fit and the color combinations were always in perfect contrast. He realized the investment put on the players. 

"So creating something that was really timeless and creating things for all these different aspects of life that match these multifunctional lives that we have nowadays. Whether it be training, walking our dogs, it’s about thinking how it can be comfortable, how can it perform well and still be really cool."

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