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Salvatore Ferragamo unveils 2022 Chinese New Year campaign

January 14, 2022 - Friday 11:01 AM by Hermes Joy Tunac

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Ferragamo has invited Chinese artists Sun Yuan and Peng Yu to create a unique print inspired by the 2022 Zodiac Tiger to celebrate the upcoming Chinese New Year. The print will be integrated into iconic accessories, launching a brand-new 2022 Chinese New Year Special Capsule Collection, paying homage to the brand's long history of uniting the world's art and culture with fashion. Dating back to its founder's pioneering vision, Ferragamo has been committed to working with artists across different fields to seek breakthroughs and inspiration.

Inspired by traditional Chinese paintings, the print features the tiger, which symbolizes passion, daring, auspiciousness, and safety. The tiger plays with other wild creatures, a crane, eagle, deer, and monkey in the classic Chinese garden covered in rocks, plants, and flowers, presenting a lively, vibrant scene of renewal.

Ferragamo has launched a digital campaign using surreal cinematography to present a magical and charming spring scene of spring. 

Follow the tiger from the Ferragamo's print and leap into another dimension full of new possibilities. Together, we will discover a world that will guide us into a year filled with new hopes and dreams. Stroll through the water pavilions and peach trees, watching flowers blossom and fallen petals lie in profusion. The world is reviving, imbuing life with beautiful hopes and dreams.

2022 Chinese New Year Collection Highlights
As the collection's key element, the tiger print is used in the Chinese New Year collection's silk foulard and Ferragamo Studio Bag, displaying oriental charm and modern sophistication, composing a celebration of the upcoming Chinese New Year.

Red adds festival vibes to the Chinese New Year celebration. Trifolio handbag in red, as the latest version, conveys the warmth of spring, while Chelsea boots become the visual focus. The men's accessories follow a red and black theme: the 3D texture crossbody bag is characterized by the Gancini pattern. The sneakers have an all-over Gancini monogram, representing an on-trend and stylish taste.

Sun Yuan & Peng Yu
Sun Yuan was born in Beijing in 1972 and Peng Yu was born in Heilongjiang in 1974 and subsequently moved to Beijing. Both live and work in the Chinese capital. These two prominent artists made their way together through the winding cultural situation of the 90's in China, expressing their singularity without following the spectacular artistic mainstream of that period, being exceptionally provocative, challenging the moral standards that prevailed in the global art stream. Their interest in unusual materials, absorption of ancient conflicts, and extraordinary intuition and foresight is what makes their artworks intense and unique.

Salvatore Ferragamo's collaboration with the two artists began in 2020 for the contemporary art installation "Teenager Teenager" (2020). Their work "Were Creatures Born Celestial" is also featured in Museo Salvatore Ferragamo 2021 Silk exhibition. They also created a specially printed scarf for the exhibition, conceptually epitomizing how the Silk Road has long been a fertile route for encounters and exchange between Orient and Occident. (Courtesy of SSI Life)

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